Our Mission & Vision
We love vibrant, colorful and healthy reefs. We love being in the water and exploring the vast world beneath the waves.
Our passion drives us to take action towards improving the reef ecosystem in every way we can. We strive to educate the consumer to make better vacation, product and activity choices. Our goal is to eliminate the direct, negative impact of human action on our reefs. Growing awareness of the threats to the economic and social livelihoods requires action and a unifying group to set us on a sustainable path.