The many benefits of healthy coral reefs

Coral reefs are big business. In the U.S. alone, it is estimated that reefs generate over a billion dollars in annual gross revenue for coastal communities. It should be no surprise, then, that the livelihood of businesses such as dive shops, tour operators, and fishing charters depend directly on healthy coral reefs.

But the pace at which coral reefs are declining is breathtaking. Pollution, runoff, unsustainable tourism, trampling, and climate change are taking their toll. And not surprisingly, no one wants to snorkel or dive a dead reef. Destinations with severe coral collapse face declining tourism and stand to lose millions of dollars in annual revenue. Now, more than ever, protecting coral reefs has become an important part of not only salvaging natural resources, but also saving local economies.

That’s why it’s important to grow the Be Reef Safe initiative into a global network of likeminded businesses and consumers, ones who are committed to protecting coral reefs. Whether you’re an ocean-based tour operator who adopts reef safe practices, or a snorkel or dive shop that offers environmentally friendly products, we want you to be a part our Be Reef Safe team.

The good news is that it’s easy to become a Be Reef Safe business. The better news is that joining the Be Reef Safe community is good for business. Be Reef Safe partners enjoy increased exposure, regular promotion, and access to a worldwide customer base. Specific Be Reef Safe destination pages are also designed to connect you directly to travelers in your area. Get started today by filling out the form below!